40768623524 - Brand Strategist

OPEN GLOBALLY

REMOTE—Flexible Hours Aligned with EST

Position: Brand Strategist

Type of contract: Independent contractor

Work from any corner of the world and be a part of the #remoteworkrevolution!‼️

About the Role:

We’re on a mission to help ambitious professionals find clarity, confidence, and direction in their careers.

Through a blend of mindset coaching, strategic job search support, and personal brand elevation, we empower our clients to stand out and step into their next chapter with purpose and impact.

We’re seeking a visionary, detail-oriented Brand Strategist to help elevate our founder’s thought leadership, grow our digital presence, and shape a cohesive, compelling brand experience across all channels.

What You'll Do:

Brand Strategy & Positioning:

• Refine and evolve the personal brand and messaging across all client-facing touchpoints (website, IG, LinkedIn, newsletter, etc.)
• Build clear brand pillars that reflect the brand's voice, coaching philosophy, and audience needs
• Translate brand positioning into visual and verbal storytelling across campaigns and launches

Content & Campaign Strategy:

• Collaborate on content themes, launch calendars, and marketing assets for courses, coaching offers, and live events
• Guide storytelling direction for Reels, newsletters, carousels, and podcast/guest features
• Conduct competitor analysis and market research to inform brand direction and opportunities

Growth & Community-Building:

• Identify and pitch guest opportunities, partnerships, and cross-promotional channels
• Bring consistency and strategy to social media presence and thought leadership expansion
• Support brand-aligned lead gen initiatives and evergreen funnel development

Requirements

• Have 3–5 years of experience in brand strategy, content marketing, or creative direction

• Skilled at helping personal brands scale authentically without losing their voice
• Love combining emotional resonance with strategic thinking
• Understand the coaching/personal development space and speak the language of clarity, empowerment, and trust
• Are a proactive collaborator with strong communication and project management skills

Bonus Points For:

• Experience in personal branding for coaches, speakers, or authors
• Familiarity with tools like Canva, Notion, ConvertKit, and Instagram strategy
• A keen eye for content repurposing and storytelling across platforms