Senior Paid Media Buyer (Meta, TikTok & Beyond)

Job Title: Senior Paid Media Buyer (Meta, TikTok & Beyond)

Location: Remote (US Time Zone)

About the Role

We're looking for a senior-level Paid Social Buyer to own and scale performance marketing campaigns across Meta, TikTok, and other paid social platforms. You’re someone who’s managed $80K-100K+/day for a DTC brand, with a minimum of 50k/day of that being Meta (within the past 1–2 years), and you bring more than technical know-how — you have strong instincts for creative strategy, deep attribution experience (Northbeam/Triple Whale), and understanding of incrementality (ex: Geo lift testing, Haus), and thrive when fully owning outcomes across spend, performance, and strategy.

This is not just a buying seat — this is full-funnel performance ownership.

What You’ll Be Doing

Paid Social Strategy & Execution

• Own paid social and search performance across Meta, Google, TikTok, and emerging platforms (AppLovin, Snap, Pinterest, YouTube Shorts)
• Build scalable campaign structures and testing plans to drive profitable growth
• Launch, manage, and optimize $2M+/month in ad spend with full autonomy
• Develop media plans rooted in customer acquisition, CAC/LTV, and overall MER targets

Data, Attribution & Analysis

• Use multi-touch attribution tools like Northbeam or Triple Whale to uncover true performance insights
• Analyze incrementality reports through in-platform or external tools
• Detect patterns in data, segment performance by geo/creative/audience/funnel stage, and act decisively
• Create custom reports and dashboards to communicate wins, losses, and opportunities

Creative & Funnel Collaboration

• Brief creative team on angles, hooks, and formats based on performance data and competitor analysis
• Collaborate with CRO to ensure ads and landing pages are congruent, optimized, and continuously tested
• Influence ad design and funnel construction with a focus on improving CVR and AOV
• Planning, Incrementality Testing, & Media Mix Modeling
• Evaluate media mix, timing, flighting, and platform selection based on business needs and channel maturity
• Use tools like Haus or geo lift testing
• Contribute to cross-platform growth strategy by identifying scale opportunities beyond Meta/TikTok
• Align planning with client objectives across both brand and performance goals (e.g. awareness, acquisition)

Leadership, Communication & Innovation

• Communicate strategies, insights, and media recommendations to internal stakeholders and leadership
• Build structured, scalable processes to manage high daily budgets with precision and accountability
• Stay ahead of platform changes, ad policy shifts, and industry benchmarks

How You’ll Spend Your Time

25% Analysis: Review campaign performance, spot trends, uncover insights

25% Strategy: Plan experiments, identify scale ops, refine account structure

25% Execution: Launch/optimize campaigns, troubleshoot, manage budgets

25% Creative: Brief creative, synthesize feedback, iterate rapidly

Why This Role is Different

• Ownership over large budgets and outcomes — you're not just pushing buttons
• Collaborative, no-silos environment — media, creative, and CRO work together
• Strong data infrastructure and attribution tools — you’ll actually see what’s working
• Ambitious, high-performing team culture where the best ideas win

Requirements

Who You Are

• 5+ years in media buying with at least 2+ years managing $50K+/day on Meta for a DTC brand
• Proven ownership of $2M+/month in spend, across Meta, TikTok, and other paid social channels
• Familiarity with other channels like Snapchat, Pinterest, YouTube Shorts, or Taboola
• Deep understanding of direct response creative and full-funnel performance marketing with a POV on creative trends, ad fatigue, and audience behavior on social platforms
• Experience with multi-touch attribution platforms like Northbeam or Triple Whale
• Experience with incrementality platforms like Haus
• Analytical and pattern-driven thinker — fluent in dashboards, spreadsheets, and pivot tables
• Natural collaborator who communicates clearly with creative, CRO, and analytics teams
• Equal parts strategist and executor — you can zoom out and dive in with ease
• Comfortable in fast-paced, remote-first environments with high expectations and high autonomy